Shop Info

Master Toys and Novelties, Inc. is located in Los Angeles and has been a manufacturer, direct importer, and wholesaler of toys, dolls, novelty gift items, and die-cast metal cars for over 30 years. Master Toys & Novelties, Inc. started as a one-man entrepreneurship and has grown to become one of the largest importers in the Los Angeles area. Master Toys & Novelties, Inc. distributes its products to its customers, which range from gift shops to national chain stores, located throughout North America.

Master Toys & Novelties, Inc. has been able to maintain its growth and profitability by continually developing new products and monitoring trends in an industry that relies on creativity and innovation. Licensing some of the world's leading brands also continues to be an integral part of Master Toys’ strategy to drive growth. Over the last few years, Master Toys & Novelties, Inc. has been recognized as one of the most reputable companies in the industry. Highlights include the following:

• • Licensed manufacturer of Speed Racer Radio Control Toys,
• • Licensed manufacturer of plush products under Senario LLC Patent #6,808,437.
• • Licensed manufacturer of Kellogg’s bath toys, action figures, and play sets.
• • Exclusive West Coast Distributor of Gi-Go Dolls.
• • Premium Distributor of Racing Champions Ertl (RC2) Die cast Collectibles.